OrthoPro Shoe Store
Digital transformation for a specialty orthopedic shoe retailer
Implemented in 52 days
Live siteorthopro.brandablecode.com
The Challenge
OrthoPro sold complex fit-focused footwear but struggled to guide buyers online and track follow-ups for medical referrals and repeat fittings.
Challenges We Identified
Gaps we mapped before design and build—each addressed in the delivered platform.
- 01
High cart abandonment on size and width selection
High cart abandonment on size and width selection
- 02
Referral and podiatrist notes trapped in email threads
Referral and podiatrist notes trapped in email threads
- 03
No linked view of orders, returns, and support cases
No linked view of orders, returns, and support cases
- 04
Catalog updates slow without a proper product admin
Catalog updates slow without a proper product admin
Our Solution
We built a specialty e-commerce experience with guided fit flows, integrated lightweight CRM, and admin tools for catalog, orders, and customer care.
Key Features
Fit finder and size guide tied to product attributes
Fit finder and size guide tied to product attributes
Stripe checkout with returns and exchange workflows
Stripe checkout with returns and exchange workflows
CRM timelines for referrals, fittings, and follow…
CRM timelines for referrals, fittings, and follow-ups
Product admin with variants for width, support, a…
Product admin with variants for width, support, and material
Automated post-purchase check-in emails
Automated post-purchase check-in emails
Performance-focused storefront on Next.js
Performance-focused storefront on Next.js
Proven Results
Higher mobile conversion after fit flow
Before launch24%BeforeHigher mobile conversion after fit flowFaster support resolution with CRM context
Before launch40%BeforeFaster support resolution with CRM contextMore repeat buyers tracked in one system
Before launch3×BeforeMore repeat buyers tracked in one systemDays to production launch
Before launch52BeforeDays to production launch
Key Achievements
- Sales and support share one customer record
- Reduced manual catalog errors with structured admin
- Referral partners receive clearer order visibility
- Foundation for B2B clinic ordering later
“Working with BrandableCode gave OrthoPro Shoe Store a platform our team actually uses every day. We have clearer data, faster workflows, and a digital experience that matches the quality of our orthopedic shoe offering.”
Implementation Timeline
Weeks 1–2
Catalog & fit research
SKU rules, fit content, and integration planning.
Weeks 3–6
Storefront & CRM build
Commerce, customer profiles, and staff dashboards.
Weeks 7–8
Launch & optimization
QA, migration, and conversion tuning.